Bruce’s sales’ career started when he was 11 years’ old selling chocolates as what was known in those days as a ‘tray boy’. Bruce was a leading risk assurance broker for over 25 years with Prudential Life, Occidental Life, Mercantile Mutual, and Australian Casualty. He was involved in the founding of three insurance companies – Lion Insurance, Liberty Life and Integrity Life. Bruce considers himself an entrepreneur who is always looking for opportunities to help companies grow and reach their potential; whether that be by cash injection or seeking a strategic investor. Bruce says he enjoys working as a consultant with AFG Venture Group and looks forward to helping clients expand within and beyond Australia.